The modern advertising industry is constantly developing. Traditional methods, that were so effective more than a decade ago, don't work anymore. Unusual holographic installations and other novelties come to the rescue. Everyone knows how the holograms look like, thanks to numerous fantastic movies. This technology successfully won the sphere of advertising, it allows to promote productively goods and to increase sales. Model range of holographic devices is various and unique. The holographic pyramid, special transparent matrixes, holocube and many other things are in demand.
The holographic projection is perfectly suitable for holding presentations, exhibitions, forums, for visualization of brands. The novelty of the advertising market can be used for creation of colourful and unusual shows, theatre performances, concert actions. Holographic projection is a volume image which literally floats in the air, thus quality of the picture doesn't lose clearness and a saturation of shades. The image is well looked in any conditions of lighting.
The construction can be established in shopping centers, entertaining pavilions, lecture halls. Special screens, unique on their properties, are used to modeling of the static or moving image. Their covering is almost invisible to the viewer. There is an illusion that the picture or a subject is floating in the air. The image is projected to the screen by special devices, content is previously created by experts then the position of each projector is thought to take the best effect. The transparent matrix can take various forms and sizes. Holographic cubes and pyramids are very popular. They allow to project the accurate image on the screen, and their cases can be branded with logo of the company.
Holographic pyramids
The holographic pyramid is an advertising object which attracts a lot of attention. It represents the latest development, nowadays many world companies have already appreciated it. The holographic pyramid has the following target purpose:
• it attracts the maximum number of potential clients;
• thanks to creative appearance the pyramid is noticeable;
• visitors are paying attention to the advertised production during certain time;
• level of trust of the client will increase;
• production is bought more actively, the profit grows, thus publicity expenses are quickly compensated.
The holographic pyramid can have different sizes, the picture is projected to separate sides or one volume 3D image is created. The effect is undoubtedly attractive. The holographic pyramid is used for realization of various purposes. Such installations can be met in car showrooms, night clubs, restaurants, conference rooms. The equipment is used for auction actions, evening events.
Holographic cube
The holocube technology is a result of modern development. The image is projected on a surface of a cube, it seems floating in air. It isn't necessary to use special glasses or other adaptations to see the shown object. Special processing excludes patches of light, the holographic cube issues the accurate and saturated image. Holocube has a various target focus. It can be seen on presentations of the latest products and tecnics. Holocube is pertinent at exhibitions, various promotional actions. Experts will help to record content and to make tuning of the equipment.
Musion technology
Musion is the video and projective system that allows to project the volume image in the highest quality on the special screen. The effect of presence of the shown object turns out the most realistic. Musion is used for creation of three-dimensional images of people and other objects. Thus sometimes it's difficult for audience to distinguish the video image from the real person.
The Musion technology brought absolutely new lines into media sphere. Holographic images of this kind are used during theatre performances, concert actions, presentations. Immersive telepresence is demanded nowadays. It allows to make a broadcasting for the audience even if people are in different points of the world. 3D Musion system allows to create spectacular projects in education and hobby spheres. It is demanded in night clubs, concert halls, in the museums.
Holographic film
The holographic film is the main tool for creation of original holographic installations. It is applicable for various surfaces, projectors allow to create full feeling of that the image is floating in the air. Projective holographic films are self-adhesive, they are easily applied on any surface. They can be pasted on glass, on a show-window surface from acryle. 3D films allow to create the colourful volume picture, the color scale has the highest quality. There are no grids or seams on a surface therefore the three-dimensional image turns out realistic. The film is ideally suited for creation of holographic show-windows, it is applied in shopping centers, restaurants, bars, television stations, conference rooms. The cost is low but the quality is excellent.
Holographic installation is unusual visual demonstration of object. Advantages of such image are a good viewing angle, a saturation of shades and original appearance. Such advertising won't be persuasive, and it will leave pleasant impressions in memory of visitors.