Many companies ask a question how to increase effectiveness of sales in the conditions of pretty fierce modern competition. Modern technologies among which the advantageous position is held by projective advertising can come to the rescue. It allows to achieve effective sales even in the conditions of fierce competition, placing emphasis on increase of trust of the consumer.
Projective advertising is a modern decision for those who is guided by the principles of improvement of quality of a product, working conditions with the client. It is created for those who:
have learned by own experience that the consumer at first pays attention to packing, appearance of a product.
Considers that professionalism and competitiveness of production are not mere words, but the necessary tool for achievement of goals.
Understands needs of the client, aims to give him that is necessary at the present moment.
Wants to make a brand more popular but also to optimize expenses without having spent at once huge funds for an advertising campaign.
Aims to escape quickly from the circle of competitors.
Projective show-window for perfect advertising
A modern projective show-window is the effective tool for attraction of bigger number of target clients. Many successful companies of the world already appreciated all advantages of use of this innovative technology.
Projective advertising has the following advantages:
Optimal cost of a show-window, it is much lower than other modern instruments of marketing and advertising.
It is possible to create not standard show-windows which are most conforming to all requirements and the customer's wishes.
Work of a show-window is faultless in any lighting. It will effectively function both at natural, and at an artificial stream of light.
Operation of the projective equipment is simple. It is enough to turn on the system to begin the work. Any special skills for this purpose are not required but the level of comfort and knowledge of the client will be higher.
A prepared show-window can be equipped with a set of additional functions. It can be motion sensors, special timers, flash-interface.
A projective show-window which can be ordered at the affordable price, can also have various complete set. Models for external or internal placement are on sale, there is a possibility of the order of the equipment stencilled by a customer. It can be a logo of the company, any necessary subject, production. Such show-windows will look unusually, attractively, their individual design will surely take attention of the consumer.
The secret of a projection show-window’s work
Why the projection on a wall is so effective instrument of advertising? All the matter is that the equipment of this type allows to present easily and unostentatiously desirable information. The scheme of work of a projective show-window is simple, it includes:
transparent show-window of a necessary shape and size;
a special film of rear projection;
established projector.
Work doesn't depend on lighting conditions and special motion sensors allow to turn on the necessary image when visitors get to their space of vision. It creates feeling of special attention to the client. The projective show-window allows to make advertising not only brighter but also more productive, it allows to be seceded from a circle of competitors. Any nformation can be shown. It gives the chance to select independently those components of presentation which will work best of all.
Having ordered a projective show-window, any company has a real opportunity quickly and effectively to increase its sales. Its cost is favorable, it's counted individually. At registration of the order the following parameters are considered:
sizes of the screen;
application for operation of the projective panel or a special film of the rear projection;
расстояние, на котором будет смонтирован проектор;
material for ceiling;
show-window's location (shady or sunny side, lighting level);
time of operation of the equipment (8 hours per day, 12 hours per day, round the clock);
type of a projector which will be used for work;
existence of additional functions.
The projective show-window can be equipped with additional options:
installation of infrared sensors for reaction of system in the specified areas;
installation of KINECT system for an interactive communication at distance, i.e. without physical contact;
installation of timers for ensuring work of a show-window in strictly set time;
using of an antiglare film to improve visibility in the conditions of too bright lighting, for example, in demonstration, showrooms;
application of an anti-vandal film to prolong service life of the advertising equipment.
Advantages of the projective show-window
There are some advantages:
The flow of visitors significantly increases. According to the conducted researches, using of the projective equipment in shops allowed to attract about more than 30% of visitors.
Increase of sales' effectiveness. Clients start giving preference to you, not to competitors.
Possibility of the additional income. Projective show-windows can be given to lease, you can advertize production of partners or to sell a broadcasting time.
Who can use the video show-window? Any businessman who looks for a way to interest consumers in the goods or services. This advertising equipment will be interesting to those who likes to be the first, who is attracted by technical novelties.
The projective show-window is intended for installation in:
salons, malls and business centers;
Shops and showrooms;
Theatres and museums.
This equipment is leased for holding exhibitions, presentations, making a new advertising campaign.
The modern projective show-window is the effective tool which allows to go forward, to hold good results of your activity, having spent a minimum quantity of money.
Проекционная витрина - условно стандартные решения
Плёнка обратной проекции Ifoha (тёмная-серая). Общая площадь витрины - 0,7 квадратных метра, (плёнку обратной проекции режем 1 метр так как 0,3 м.- это негодные остатки), таким образом сумма за весь метраж: 13 500 * 1 кв. м - 13 500
Плёнка обратной проекции Ifoha (тёмная-серая). Общая площадь витрины - 0,7 квадратных метра, (плёнку обратной проекции режем 1 метр так как 0,3 м.- это негодные остатки), таким образом сумма за весь метраж: 13 500 * 1 кв. м - 13 500