3D Mapping
Modern advertising doesn't stand still, new technologies continue to develop offering the extremely effective products. Unlike old methods which work not so productively and don't make necessary impression, new technologies give the real chance to intrigue the clients. One of such methods is "3D mapping". 3D mapping is a visual representation of a product, it allows to involve a wide range of consumers (audience).
3D mapping is a modern tool of outdoor advertising. As an object for demonstration of video it is possible to take the building, the car, any decorations and subjects. This technology has a huge potential. There is an opportunity to involve any surface using all ways of impact to the audience. Nowadays 3D mapping is applied to the broadcast of shows and presentations, it is pertinent exhibitions, different events that have to influence on a certain circle of the audience. Each show can attract thousands people that only increases efficiency of the method. Viewers often take photos and videos of the show and it goes to the network. As a result it turns out to increase the audience without extra expenses, providing the high level of advertising efficiency.
Types of feedback from the client:
- purchase of the advertised production/service;
- subscription to mailings/news;
- increase of demand for productions/company services.
The spheres of using of 3d mapping are different:
- product’s presentations on exhibitions;
- branding;
- organizing of promo tours;
- decorating of different evens not only the corporative but also municipal, city events.
As the objects for demonstration the next items can be used:
- exhibition stands;
- wall decorations;
- cars;
- facades of buildings;
- clear walls.
How this technology works.
Projective advertising turned into a trend in the show industry and the PR area of technologies. Scales of the method can be various, everything depends on what result needs to be received. Often light show is projected on a facade of a big building to gain the maximum effect. As a result you can recieve an impressive show that will give you thousands of people watching it. Projective video illumination is perceived by the audience not as advertising but as an interesting light show.
3D mapping types:
- Interior. Special volume projections are created insie of room or compartment. During development of the project features of an interior, color scale, needs of achievement of a definite purpose are considered. The effect can be gained absolutely not less than the effect of illumination of buildings.
- Architectural. This is most large-scale option when video illumination is created on the whole building. We make a show taking into account all architectural features of the building. Our experts pays attention to balconies, windows, doors, relief elements, columns. As a result improbable video effects can be created. The audience has a feeling that the building is moving. The image is very realistic. It seems to attendees that all elements of the building move independently. The architectural option of the advertising 3D show is one of the most effective tools allowing to inform the demanded information in the most attractive look..
- 3d mapping for small objects. This type of projective illumination is applied to work with small objects, most often in rooms or compartments. Illumination of a scene, objects, creation of three-dimensional effects at exhibition stands are the main methods of application of this advertising method. It is mostly used on presentations, exhibitions, people mass actions. 3D mapping provides direct interaction with all audience without any exception.
Advantages of an innovative advertising method
The technology "3D mapping" is intended for those who seeks for implementation of new, effective instruments of advertising. The company which uses similar methods becomes easily recognizable, and its production or services win first place on sales. The 3D mapping creates unique image attracting a large number of new target clients.
A large-scale show demonstrates that the company has good and stable income. Clients always prefer to deal with such reliable partners. Bright, memorable show punches through even the most powerful psychological protection. A client starts perceiving information exactly as it is planned by marketing experts.
Modern illumination of the building, use of light shows, creation of three-dimensional compositions is successfully used by many companies. It gives a real chance to allocate a product among others, not only to pay attention to it but also to hold it, to make memorable.
Cost parameters.
The cost of 3D mapping services depends on a number of factors, it can be calculated in an individual order. Weather conditions, existence and quantity of a so-called parasitic flare, probable blackouts during show, the area of installation, territorial scales - all these factors have impact on the final price.
Work on creation of illumination includes:
- development of the concept;
- script writing;
- arranging of necessary video;
- setting of the working equipment.
Special software is used for creation of spellbuilding visual illusions changing geometry of space and creating unique pictures. Some projectors are applied to demonstration of large images. Thanks to the latest technologies, the shown picture looks complete, the viewer has no feeling that he sees mosaic. Now the 3D technology actively and productively takes root into the advertising sphere.
3D illumination is a trend in the field of the show industry and PR. It allows to intrigue visitors, to increase reputation of any company and to bring her to a new level of development.