Augmented reality

Do you want to distinguish favourably your production from competitors? Do the clients want not only comfort but also something new? Then the technology called "augmented reality" is that is necessary for your clients. What does it represent and how it can be used? It is innovative technology which is developed for combination of the real and virtual world on the screen. It allows to put computer 2D and 3D objects on the image received from a video camera, that is "to add" the existing reality. For example it is possible to see 3D car model using new technology and having placed in front of the webcam only the advertising leaflet with its image. 

Possibilities of use:

• management of information by gestures without touching the screen or the panel;

• realization of additional reality for choice;

• creation of interactive 3D visualization.

This technology is actively used at show-window design,  interactive screens, stands at exhibitions. It can be realized almost in every sphere of business, reducing expenses and increasing an involvement of clients.

Next items are necessary for work:

• tags — visual identifiers;

• the camera that fixes tags in the real world and transfers video signal to the computer;

• the special software processing the received signal and combining virtual models with real objects.

How does it act on practice? The user can print the image (tag) on a sheet of paper and put it to the webcam. The special application on the computer distinguishes a tag and displays any element on its place. It can be the text, the photo, three-dimensional object.

Innovative technology services modern society

The augmented reality is used in various spheres of our life, many people already appreciated possibilities of this method. Nowadays the technology is used in the following spheres:

• purchase and sale of real estate;

• car business;

• retail trade;

• bars, restaurants, night clubs and cafes;

• advertising activity;

• banks;

• movie theatres;

• hotel business;

• educational activity.

This latest development allows to facilitate understanding of drawings, documentations and even the difficult maintenance instructions at any seminar or presentation. The virtual technology allows to investigate object more in details. It is possible to visualize a product showing its internal part.

Diversity of technical capabilities

The system of augmented reality has rich functionality, its opportunities are really unique:

1. The product can be distinguished with any already existing graphic image.

2. The built-in catalog of names which may contain to 32 000 positions is provided. Thus content volume can be unlimited for each product.

3. There is a possibility of work with various positions of products.

4. There are interactive buttons for control on the images of products. The project can be added with text an sounds.

5. Updating of the catalog or services can be remote and centralized.

6. Content can be operated with the special web interface.

7. Quality of the image is at the high level, installations are easily scaled.

The system of augmented reality has big variety. Options of content can be the following:

• with the high level of specification in the 3D format;

• the functionality can be unlimited, it is possible to perform tunings for any gestures and movements;

• sound, video, animation are selected individually;

• recognition of tags is carried out instantly. It is possible to put model of any character to the person. This property is usually used in the sphere of training, design activity.

• it is possible to involve some people in work at the same time.

Additional opportunities:

• optimization of system for a web resource;

• special animated delivery of content;

• applications programming which can work with Ios, Android, WP;

• applications programming for interaction with social networks like VKontakte, Facebook, Odnoklasssniki.

Indisputable advantages and efficiency

Advantages of use of such system are indisputable. Many successful companies of the world have already estimated all opportunities of this technology:

1. Advertising becomes not only effective but also making your own style, allowing to raise the status, trust of consumers and partners.

2. Free media coverage of audience is provided, the multichannel integrated delivery of all communications has a virus effect. It gives the chance to bigger number of users to study the offered information.

3. The technology of augmented reality allows to inhale new life to promo-games and competitions turning them into city quests.

4. There is an opportunity to save some transportation costs. If the company makes the decision to present their products in different points of the country in one time, virtual models will become replacement to real models or expensive equipment.

5. The augmented reality — is the excellent marketing tool for involvement of regular customers. More they participate in an assessment of products more there is a possibility that they will buy it. The visual impression created in relation to physical object plays an important role in making decision while buying. For example possibility of virtual fitting of clothes or jewelry considerably increases sales volume. The trust to such shop increases many times.

Among modern techniques of advertising the system of augmented reality allows to draw attention to a product and to increase the income. Its main advantage – not to influence to the customer but to interact with him.

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***Дополнительная опция, не является обязательной.

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