Interactive installations
Traditional advertising is already not so effective as it was earlier. Therefore there is a need for search of new more productive technologies. It is worth to pay attention to interactive developments which allow not only to optimize expenses but also to make advertising company more presentable, attracting to itself potential clients. Interactive advertising includes a set of recepies. It's not only ordinary screens and video walls but also creative virtual bars with multi-touch surface, interactive refrigerators and many other things.
Process of creation of content is not easy, it needs experts' work, so it is best of all to order an advertising campaign made only by professionals. Some major companies have already appreciated all opportunities of this still new equipment which allows to receive good results. The virtual promoter or interactive bar can become the real highlight of any place.
Advantages of interactive installations:
1. Interactive devices are new in the market, and all new always conquers attention.
2. Excellent memorability of information. The consumer plunges into reality communicating with the interactive carrier, so he remembers information much better.
3. Positive perception of advertising. A new form of demonstration of goods intrigues and causes positive emotions.
4. Remote access to interactive installations, including working on the Internet.
Variety of interactive advertising
Do you love all creative and extraordinary? Our modern novelties will please you. Interactive devices are a result of development of the market of technologies and the advertising industry in general. Nowadays such novelties are in unprecedented demand. Not only show-windows and walls are so much popular but also the virtual promoters, interactive bar or the refrigerator are demanded. These advertising tools already managed to prove theirselves, they give the widest opportunities for development of the companies, involvement of consumers.
There are a lot of places for application of interactive advertising, it's still improving, it can be integrated with other technologies. Many world leading companies have already appreciated all advantages of use of those technologies. What is worth to pay attention to?
Interactive bar for business development
It is an unusual construction which allows to combine a bar counter and the interactive equipment. For operation of this device is used so-called return projection. The ibar system consists of the case from high-quality materials, multi-touch frame and special projectors which submit images on a bar surface. All system is adjusted by experts, it can include a standard set of functions or an expanded set – everything depends on wishes of the customer.
The feature of ibar system is:
1. This interactive advertising attracts to itself a great amount of visitors, it becomes central element even in the most ultrafashionable place. In such original way it is possible to represent services, new brands, goods.
2. Any image can be displayed on a surface of bar beginning from usual light stains and finishing with details.
3. The design of bar is selected individually under the customer's conditions. The equipment can be equipped with additional options.
4. The touch rack turns out strong and durable, it can safely be used at restaurants, night clubs.
Interactive table, floor and wall
What novelties are still demanded in the advertising market today? The interactive table is actual and interesting, it can be used in various spheres. The device has a touch surface, any necessary information is displayed on it. The user can interact directly with the device, looking through graphics, videos. Today these tables are used not only on presentations and exhibitions but also in conference rooms, the reception of big companies. The visitor has an opportunity to learn interesting information. It is possible to show the advertising message near the image or a logo.
It is possible to see an interactive floor in shopping centers and entertaining places more and more often. It is an unusual design that surprises with its simplicity and complexity. The image in this case is projected on a floor, the visitor can interact with it, stepping on certain spots of a surface. The bewitching effect is created by special projectors, all control is exercised by minicomputer that is previously programmed by specialists of the company. It is good while holding large exhibitions, various presentation actions. The technology is attractive, it conqueres large audience. The floor is very proved in the children's centers.
The interactive wall is similar to the previous novelty but the image is shown not on a floor but on a wall. It's a good tool for broadcasting any surface. You can use even buildings to make your show unforgettable. The image is broadcasted by special projectors. These novelties are irreplaceable at exhibitions, presentations, in educational institutions.
Modern interactive technologies allow to make advertising not only brighter but also more effective, selling, memorable. Costs of it are optimum, and the result is many times better than result of traditional posters. The interactive equipment which broadcasts videos or other content, interacts with the visitor. It doesn't irritate, attracts and interests. Interactive novelties are perspective carriers of modern advertising because they have a specific combination of program systems, sensors that give opportunity to trace the movement of hands and a body.
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